rate card

rate card
рекл., СМИ прейскурант, карта цен (буклет, брошюра или отдельный лист, содержащие цену на рекламу в средстве массовой информации, напр., в газете, на телевидении)
Syn:
See:
* * *
тарифное расписание
* * *
Реклама
тарифный справочник
карта или буклет, в которых приводятся тарифы на публикацию рекламных объявлений, предъявляемые требования, конечные сроки сдачи материалов и другие данные о средстве распространения рекламы

Англо-русский экономический словарь.

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Смотреть что такое "rate card" в других словарях:

  • rate card — ˈrate card noun [countable] MARKETING a document which shows how much it costs to advertise in a particular magazine, newspaper etc, depending on how much space is used, when the advert appears etc: • According to USA Today s rate card, the… …   Financial and business terms

  • Rate card — A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet.Like the rack rate at a hotel, this is generally the maximum price that one may pay. Most advertising buyers will pay… …   Wikipedia

  • rate card — a list showing the rates charged by a magazine, newspaper, radio or television station, etc., for various types of advertising. [1900 05, Amer.] * * * rate card, a card listing rates for advertising …   Useful english dictionary

  • rate card — A list of prices charged for advertising space, TV or radio time, etc. See also off card rate …   Big dictionary of business and management

  • rate card — a list showing the rates charged by a magazine, newspaper, radio or television station, etc., for various types of advertising. [1900 05, Amer.] * * * …   Universalium

  • Rate card — RadioPP Statement of advertising fees and terms …   Audio and video glossary

  • rate card —  Standard advertising prices for media. In the 1990s, increased competition has forced most media in the United States to discount from published rates …   American business jargon

  • rate card — / reɪt kɑ:d/ noun a list of charges for advertising issued by a newspaper or magazine …   Marketing dictionary in english

  • card rate — / kɑ:d reɪt/ noun an advertising charge which is based on the charges listed in a rate card, i.e. without any discounts. ⇒ escalator card, showcard …   Marketing dictionary in english

  • Card check — (also called majority sign up) is a method for American employees to organize into a labor union in which a majority of employees in a bargaining unit sign authorization forms, or cards, stating they wish to be represented by the union. Since the …   Wikipedia

  • rate-cap — rate caps, rate capping, rate capped 1) VERB: usu passive In Britain, when a local council was rate capped, the government prevented it from increasing local taxes called rates, in order to force the council to reduce its spending or make it more …   English dictionary


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